WordPress and Blogger are the two leading platforms that many bloggers use for their websites. I’ve spent a lot of time with both platforms and would like to share a few of my thoughts on each one. I hope that this helps you in your quest to find the best platform for your needs.
Having a blog has never been easier. WordPress, the most popular blog platform with over 50 million active users and counting, has about a 30% market share for blogs online. Blogger is another strong competitor, owned by Google and mastering the art of simplicity to design beautiful blogs that function like real businesses. Critics say that for beginners, Blogger may be better because it is so simple to get started and build your blog up to the point where you may even make money from it. Especially if you are not really serious about blogging, blogger will help you start quicker and run smoothly without messing much with code formatting or plugins as wordpress requires some technical knowledge. Those critics also add that while Blogging WordPress is free, blogger offers more features at no extra cost. On the other hand experts say that Blogger can only host one or two blogs in one account while WordPress allows unlimited hosting accounts so perhaps there is nothing to worry about?
Control over your blog:
This is one of the major reasons I support self-hosted blog. Blogspot is owned by Google, and there are chances that they can delete your Blogspot account without giving you any warning. Even if you use the custom domain feature (Using your domain name ), chances are high that if spammers use feature Flag as spam and report your blog as spam.
Google might remove your blog. This is something very common and by doing a quick search on Google, you will realize many bloggers faced this problem while using BlogSpot.
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Search engine optimization
It doesn’t matter where your blog is hosted, traffic is the first and last thing any blogger will look for. Search engine optimization in simple words means Optimizing your blog for search engines and getting traffic from search engine”. Comparing WordPress and BlogSpot, WordPress offers more options to optimize your blog for search engine where as in BlogSpot you are limited to certain settings.
Here are few posts which will help you to optimize your WordPress blog for search engine optimization
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Plugins and support
WordPress is blessed with features like the plugin and a strong community to get support.
When I was on BlogSpot, I spent lots of time editing my theme to show related posts and adding such features. WordPress makes your life easy using simple plugins for everything you need. By using plugins, you can achieve anything, and if not, you can take help of WordPress support forum to get the custom code and extend the capabilities of your blog.
Painter & Illustrator
“There is no formula for what ‘cool’ is. It’s a gut reaction. You just know it the moment you see it.”
AdSense is the lifeline for any blogger who is looking forward to making money from his blog. Initially, BlogSpot used to be the best way to get your AdSense account approved, but later on, it’s becoming tough to get your Adsense account with BlogSpot.
With WordPress and your domain email address, getting your blog approved is very easy. Another advantage of a self-hosted blog.
If you are an AdSense user, you should consider checking out following posts on AdSense:
WordPress Vs. Blogger: Which Platform to choose?
Why and Why Not Blogger?
The Blogger platform (aka BlogSpot) is very useful when you just want to start a blog to share your thoughts. When you are not blogging for money, or you need a simple platform that doesn’t require any technical know-how, BlogSpot is really good.
While there are many limitations of BlogSpot in terms of functionalities and SEO benefit, if you just need a platform to start a blog with at almost 0 cost, BlogSpot is the right pick.
At the same time, if you are blogging for money, building authority, or for branding yourself, BlogSpot is not the ideal choice. This is because you have limited control over visibility in search engines, and after a while, you become very limited when you want to add new features.
I have read it many times:
- Blogger is a Google product which means it gives more SEO advantages.
This is simply not true.
It doesn’t matter if you are using WordPress, Blogger, Drupal, or any other platform, SEO is decided by how you configure your complete site for search engines.
In the Blogger platform, we have limited control over our site. Despite the fact that they have added some new SEO features, BlogSpot still lacks in SEO optimization.
In a nutshell, the Blogger platform is better than WordPress when you are creating a blog for no other reason than you want to write. If you are OK with the limited features offered by the Blogger platform, then this is a great choice. For making money or creating a long term impact, WordPress platform is better.
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Why and Why Not WordPress?
Note: ShoutMeLoud uses WordPress (Self-hosted WordPress) as its blogging platform, but this will not make my comparison biased.
WordPress gives you complete control over your blog, and you can technically do anything you want.
You host your own files, can design it however you like, and can use it for any purpose (personal or professional).
You also get complete control over the SEO including adding SEO plugins to make your blog more SEO friendly. Moreover, you can always introduce the latest SEO techniques like “star ratings” using a plugin such as Rich Snippets.
WordPress will let you do everything you want to do.
But at the same time, you need to manage your own blog. You need to install WordPress on your own server and maintain your blog’s health.
It may sound technical, but with amazing support from the WordPress community, you can learn everything in no time.
In fact, if you stumble onto the ShoutMeLoud WordPress guide, most of your queries regarding WordPress will be answered.
Getting started with WordPress may require some effort in terms of watching videos, learning how to add a plugin, getting used to the dashboard, etc.
But we also have to do that with Blogger, right?
If you are planning to create a blog with the mindset of making it popular and making money from it, you should go for the self-hosted WordPress blog.
If you are an occasional writer or a hobby-blogger, BlogSpot is the best pick for you.
Here is a handy chart from HowJoyful, explaining the feature differences between BlogSpot vs. WordPress.com vs. Self-hosted WordPress (WordPress.org):
Matt Cutts on Blogger or WordPress for SEO
Matt Cutts is not only a Google engineer, and he is also the head of the Google Web Spam team.
He is one of those guys who educates normal users like you and me about what Google expects from a website and how the Google search engine works.
In the past, I have shared many webmaster videos from Matt, and he has always helped me learn something new. In a recent video, a user asked him:
- “Which is better in terms of SEO: WordPress or Blogger?”
Matt answered the query with this video:
Interestingly, Matt Cutts uses the WordPress platform for his personal blog, though he mentioned that Blogger is good for new users as it’s very simple to get started. He says that for casual blogging, it’s fantastic.
With regards to SEO advantages between Blogger and WordPress, both are about the same with the default installation.
The WordPress default installation is not SEO friendly, but you can always make your WordPress blog SEO friendly with the help of many available plugins.
In short, WordPress gives you more power and you can customize it according to your needs.
This can be considered as the human tendency or perception, that most of the people see Blogs built on blogger platform as non-serious. One of the simple reason is its free, and a mass number of people are using it for Blackhat SEO, spamming and for affiliate landing pages.
When talking about self-hosted blog, people think that the person has paid for the service, and he is serious about his blog.
Many people ask us which is better for blogging: WordPress or Blogger? We call this the ultimate blogging platform showdown. Let’s take a look and see. This is an overview of both platforms to help remove some of the mystery around each one and allow you to come to your own personal conclusions as to which is better for your blog needs.